http://www.youtube.com/watch?v=4zJWA3Vo6TU
This commercial is for the Kia Soul. It depicts what looks like a war between two races of robots. These robots are destroying everything in sight, until a Kia Soul rolls into the picture, and out popped 3 hamsters. The hamsters started doing a dance called shuffling to LMFAO's Party Rock Anthem. This song and dance brought the two nations of robots to peace and the war ended. The hamsters then drive off in their Kia Soul, where Kia also adds good facts about their car. Kia devised this commercial for the american car buyers, specifically targeting the younger crowd who are in a constant battle to become, or stay, "cool". This commercial applies to that genre of people because it takes a very popular song, at the moment, and shows hamsters dancing to it. The hamsters dancing adds humor to the commercial to connect even more to the younger audience.
The obvious purpose of this commercial was to make people want to buy the Kia Soul. The way that Kia attempted to reach this goal was to appeal to mainly pathos and little bit of logos at the end. They appeal to pathos through depicting these hamsters as the cool people that every person (or robot) likes. And since everyone wants people to like them and be cool people, it brings emotions of wanting to the watcher. It appeals to logos at the end by adding facts about its machine. I believe that this commercial, for the most part, reached its purpose because it made the Kia Soul look like a cool car to drive.
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