The Genome Revolution AOW #23

http://www.ted.com/talks/richard_resnick_welcome_to_the_genomic_revolution.html

In the video in the link above Richard Resnick talks about the advances in genome technology that many people are not aware of. He explained that the technology we have allows us to genetically sequence a human, and compare it to other genetic sequences to discover the source of a disease or sickness. People who were genetically sequenced and were helped in the end were mentioned to show the audience how useful this technology can be. The speaker in this video is Richard Resnick. He is CEO of GenomeQuest, which is a company that builds software to support genomic medicine. Before this, he was CEO of Mosaic Bioinformatics and a member of the Human Genome Project at MIT. He has been involved in many organisations involving genetics for a very long time which makes him very credible for this topic. The context that surrounds this speech is that we are having breakthroughs in this science that would be very helpful for all humans, but not many are informed of this or are using this science to its full potential. The audience of this speech is all humans who do not know how amazing this technology truly is. This is why the speech was made, to develop interest and inform the uninformed. The rhetorical elements used in this speech are logos, pathos and ethos. The logos was developed through the charts and graphs that project the information and predicted information that support the genetic technology and its usefulness. Pathos was in the piece of this where he tells the stories of individuals who were affected by life-threatening diseases and were saved by the technology of his company. This drew my emotions because I felt bad for the ill individuals and was happy to hear that they were saved by genetic technology. His ethos was established through all of the knowledge he gave us on the subject and the confidence in his voice. I believe that Richard Resnick did accomplish his purpose because he made me interested on this newer technology and informed me of all its amazing capabilities.