State of Imitation 2 AOW #17

http://www.youtube.com/watch?v=RxYJb2ScuXM

This week I decided to rhetorically analyze the second state of Imitation commercial from State Farm.  This video is in response to all of the positive feedback from the first video where Aaron Rodgers is placed in a humorous situation where people have stolen his touchdown dance and say they don't know who he is or why he thinks that it is his move.  To them, the move is for the discount double-check that State Farm does to make sure you pay as little as possible.  In this commercial, one of Rodgers's teammates, B.J. Raji, has gone to State Farm and gotten a discount double-check, then he and the other people at the company do Aaron Rogers's touchdown dance and say that it is Raji's dance.  They then proceed to play a song and dance to it with "Raji's" dance.  The source this is from is the State Farm insurance company which is doing all they can to make as much money as possible.  They have been making humorous commercials recently to try to get more customers.  This commercial was created when many people watch sports and like to laugh, so State Farm put a humorous commercial on ESPN's channel.  This commercial mainly applied to those who are sports fans and are looking for insurance.  Some of the rhetorical elements in this piece included appeals to logos, pathos, and ethos.  Also, diction and allusion were big parts of this commercial.  The appeal to logos was the fact that State Farm will perform a "discount double-check" to make sure you get all of the discounts possible.  This alliteration of "discount double-check" goes along with diction in that it flows off the tongue and is easy to remember for a lot of people.  The pathos is in that the commercial is humorous.  This also goes along with allusion because it was funny when the woman said, "Come on, you said you were a dancer."  This connected to the first commercial where he tries to explain it is his touchdown dance and she just thinks that he is a dancer.  The ethos in this commercial is that two of the people who have a dangerous job with a lot of injuries go to State Farm to get their insurance.  I believe that this commercial achieved its purpose because it was able to catch the attention and possibly persuade any who saw it.