State of Imitation AOW #12

http://www.youtube.com/watch?v=j9Rv7czl9cU

This week I decided to analyze State Farm's new advertisement for their "discount double-check" with Aaron Rodgers.  It shows a couple who thank their agent for performing the "discount double-check" but when they say it they do Aaron Rodgers's touchdown dance.  Rodgers is confused as to why they stole his move and they make fun of him for thinking it's his.  State Farm is the creator of this advertisement and they made it for people who were looking for insurance.  They hope to bring in more customers with this commercial.  The context of this piece is a country where almost everyone has insurance and almost everyone else is looking for it.  Some of the rhetorical elements in this piece are pathos, mainly, with logos and ethos built in.  The pathos is built with the humor of the situation.  The fact that they are making fun of Aaron Rodgers over his own move makes a lot of people laugh.  Ethos is built when they show that Aaron Rodgers goes to State Farm.  By showing a well known quarterback, State Farm achieved in making some people believe they should go there too.  Logos was in the "discount double-check".  This action that State Farm does for you is making sure that you save as much money as you can, which appeals to many customers.  I believe this commercial was very effective in reaching its purpose through its humor and appeal to ethos.